If you have tried diets, workouts and programs that never seem to last, I can help you make the change that sticks.
I work with people over 45 who are tired of chasing quick fixes. You Don’t Have to Keep Starting Over. This is not about hype or short bursts of motivation. It is about building the skills, mindset and accountability that keep you going for life.
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Does this sound like you?
You have tried to get fit or healthy more times than you can count.
You start strong, then life gets in the way.
You know what to do but struggle to keep doing it.
You are ready to put an end to the cycle.
If yes then, you are at the right place.
The Real Problem
It Is Not About Knowing What To Do. It Is About Doing It Long Enough For It To Work.
You already know the basics. Eat better. Move more. Stay consistent.
But real life gets in the way. Work deadlines, family commitments, travel, stress. Habits built over decades take over and before you know it, you are back where you started.
Most health plans tell you what to do. I help you actually do it and keep doing it until the results are yours to keep.
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Your Plan Will Be Built Around How You Work Best
One of the first things we will do is find out your “consistency personality type”. This is not about putting you in a box. It is about understanding:
How you naturally approach new habits
The points where you are most likely to lose momentum
How to make your strengths work for you instead of against you
Once we know that, we can design a plan that fits you perfectly and actually lasts.
Knowledge Is Not Enough.
You Need Wisdom.
Knowledge is knowing what to do. Wisdom is knowing how to make it work in your real life.
The Wisdom Program is designed to:
Remove the obstacles that keep throwing you off track
Build habits that you can keep for decades
Keep you accountable so you never lose what you have worked so hard for
This is not about perfection. It is about creating a way of living that works for you and keeps you moving forward.
What We Value When We Work Together
When you and I work together, we are a team. I bring my experience, knowledge and commitment. You bring your goals, honesty and willingness to act.
Here is what matters most in this partnership:
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Accountability
We both show up and follow through.
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Resilience
Life will test you. We work on your ability to keep going.

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Consistency
Small actions, done often, create the big changes.
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Communication
The more we talk, the better the results.
I Have Been Where You Are. I Know What It Takes To Get Through It.

I am Chris Deavin. I am 55, I run ultra marathons, and I have coached people for 27 years. My clients are in the UK, the US, Australia and beyond.
Some have been with me for more than 20 years. I am in the same age group as most of the people I coach, so I know exactly what it feels like to work for your health while juggling everything else life throws at you.
When I ask you to do something, it is because I have done it myself. I know the effort, the discomfort, and the rewards that come with pushing through. And I can help you do the same.
From Gym Workouts to Lasting Change
When I started coaching in the late 90s, I was what you would call a personal trainer. I gave people tough workouts and meal plans. They left the gym sweating, but the rest of the week… nothing changed.
I realised the problem was not knowledge. It was follow-through. People needed more than a plan. They needed someone to help them stay on track, build resilience and keep going when it got uncomfortable.
That is why my approach today is different. It is not about quick wins. It is about making sure you never have to start over again.
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A Simple Process That Works
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We start with your story. We talk about where you are now, what you have tried, and what has been holding you back.
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We build your resilience so you stay consistent even when life gets in the way.
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We create lasting habits with a plan that fits your life.
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We keep you accountable so you never have to start over again.
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